If you head to Four String Brewing Company’s website, it says they brew “rock n’ roll craft beer.” The brewery’s “About” page reads like a grungy concert t-shirt your mom made into dust rags so she’d never have to see you wear it again: “It’s rock or perish.”
A lot of us are rock stars in our own mind, but in a new video, the Ohio brewery will convince you these guys walk the walk.
Founder and brewmaster Dan Cochran narrates the Four String rock video.
Cochran himself is a bass player who has toured with bands for decades. (A bass guitar has four strings, so that’s easy math on how the brewery got its name.)
“What makes a beer rock n’ roll you might ask?” Cochran says in the video. “Well it’s more than sitting on your a** at home listening to Twisted Sister.”
Cochran approaches the brewery with the same intensity as music.
“Beer is a lifestyle. It’s ancient,” Cochran says on the brewery’s website. “Like music, it’s a passion that comes from thousands of years of ingrained thirst.”
In the video, Cochran aims to show you what makes their beer true “rock n’ roll” beer.
You’ll see a nod to Pulp Fiction (which was released the same year as the brewery opened). Our favorite part is the cameo from a Four String brewer who is also an Elton John impersonator (please tell me we’re booking him for GABF 2017).
It ends with a brewer about 20-feet in the air dousing Cochran, who is sitting backward on a chair below, with a bucket of beer. It’s a shot that’ll conjure up memories of mid-80s-esque ZZ Top or Motley Crue music videos on those early days of MTV.
You can see the entire video at the top of the page.
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