Instagram is an incredible tool for building a following, whether you’re a band, a real estate company or a brewery. The practically mandatory use of hashtags means that you’re automatically targeting people who care about that topic, so people that wouldn’t necessarily discover your brand on Facebook may stumble across your photo on Instagram. Instagram users are also highly engaged, with 60 percent logging in daily. Plus, engagement with brands is highest on Instagram, clocking in at “10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter,” shares Brandwatch.com.
Of course, taking quality pictures and videos helps, but it’s also important to share photos that:
- Are posted in real time (or at least look like they are)
- Showcase your people and fans
- Share behind-the-scenes action
- Allow your brewery’s personality to shine through
To help on your quest for Instagram greatness, we’ve stalked the accounts of nine rising breweries that do a great job utilizing Instagram as a way to connect with their audience in a personal, fun and engaging way.
Other Half Brewing | Brooklyn, NY
A photo posted by otherhalfnyc (@otherhalfnyc) on Aug 14, 2016 at 9:33am PDT
Montauk Brewing Co. | Montauk, NY
A photo posted by Montauk Brewing Co. (@montaukbrewco) on Aug 29, 2016 at 4:15pm PDT
What you can learn from @montaukbrewco: This brewery shows off Montauk in a ton of their photos, showcasing their coastal life and awesome patio. You can almost smell the saltwater.
Hashtag smarts: You’ll find the hashtag #Montauk in almost all of their posts, integrating them in the community and further emphasizing their obvious love for where they work and live.
Monday Night Brewing | Atlanta
A photo posted by Monday Night Brewing (@mondaynight) on Apr 23, 2016 at 6:52am PDT
What you can learn from @mondaynight: Monday Night’s mantra is “Weekends are Overrated” and “Tie one on,” so you’ll see a lot of ties in the brewery and its marketing materials. That playful attitude stems into some fun pranks, like when they “tie-d” neighbor SweetWater for Earth Day. Themes are also good, and so is letting fans in on your sense of humor and shenanigans.
Alpine Beer Co. | Alpine, CA
Alpine Beer Company founder Pat McIlhenney welcomes you to our very first Instagram post. Be sure to follow us for beer releases, upcoming events, and world class brews. #alpinebeerco #craftbeer #patmcilhenney #drinkalpineorgotobed #cheers
A photo posted by Alpine Beer Company (@alpinebeerco) on Feb 1, 2016 at 3:38pm PST
What you can learn from @alpinebeerco: In just 32 weeks, Alpine has amassed over 12,000 followers on Instagram by averaging 1.3 photos per week — not a bad return on time invested. They also set proper expectations on what their feed will feature in this first post: “beer releases, upcoming events, and world class brews.”
Asheville Brewing Co. | Asheville, NC
A photo posted by Asheville Brewing Co (@ashevillebrewingco) on Sep 8, 2016 at 4:03am PDT
What you can learn from @ashevillebrewingco: In a word: zany. ABC hasn’t met a meme, crazy image, or beer quote they don’t like. Their consistency in both tone and frequency (they usually post multiple times per day) keeps fans intrigued. Not every post is a hit, but they usually amass at least 50+ likes, with videos typically garnering 1,000+ views. Plus, curating content from other sources can be a great timesaver.
Short’s Brewing Company | Bellaire, MI
[BEER RELEASE] In the world of fashion, a pink tutu is one bold move. We’ve got a pink skirt of our own that we promise won’t land you a spot on the worst dressed list; #DansPinkSkirt. This #AmericanIPA is back on #Michigan store shelves just in time for #fall! #sbcbeerelease #ShortsBrew #LifeIsShorts #drinkmichiganbeer #beerfashion #sbcspecialty #beerstagram #craftbeer
A photo posted by Short’s Brewing Company (@shortsbrewing) on Sep 5, 2016 at 5:59pm PDT
What you can learn from @shortsbrewing: Two things Short’s nails immediately: staking their own hashtag (#shortsbrew) and using the word “fearless” in their Instagram bio. Their pictures back up their word choice, with photos of skateboarding and bike tricks alongside these guys in pink tutus.
Trillium Brewing | Boston, MA
A photo posted by JC Tetreault (@trilliumbrewing) on Sep 7, 2016 at 7:46am PDT
What you can learn from @trilliumbrewing: Trillium posts a lot of these artistic drawings to coincide with releases and announcing new beers on tap. That same attention to detail and eye for artistry shows up in many of their other posts.
How to take it to the next level: Trillium could add a descriptive bio and mix in varied content to attract even more followers.
Rhinegeist Brewery | Cincinnati, OH
A photo posted by Rhinegeist Brewery (@rhinegeist) on Aug 19, 2016 at 1:22pm PDT
What you can learn from @rhinegeist: Show your beers out and about at events, both local and around the world (or at least your brewery’s gear). Here, Rhinegeist lets everyone know they’ll be at a local tennis match, and plenty of other posts show their instantly recognizable cans as “members” of the community in a sense.
Honorable Mention: Southern Prohibition Brewing | Hattiesburg, MS
We have a birthday boy here at SoPro. Nick “Flair” McCaleb is a year older and all the smarter today. He was raised in the suburb known as Sunrise, MS by his, unbeknownst to him, adopted parents. He grew up with an undying love of wrestling, that he had to keep secret out of fear of disproval. Nick as a young impressionable child, never understood why is father never let him enjoy Wrestlemania or WWF/WWE, until his 18th birthday. On that day, his father sat him down and told him was the biological son of Rick Flair and his mistress Tammy Lynn Dukes. Tammy sent him to Sunrise in hopes that he would not get caught up in the glitz and glamor of professional wrestling, but the passion was in Nick’s blood and his father couldn’t hold the boy he raised as his own back anymore . On that day Nick began his pursuit of a career in wrestling. He got on a small circuit, touring the southeast and tried working his way up in the ranks. One evening in Biloxi, MS – Quinby, the fearless owner of Southern Prohibition, had come off the blackjack tables with luck on his side, when he stumbled across young Nick sitting sore and defeated at the bar, drinking a MS Fire Ant. Nick had been in the profession for about 5 years now, and wasn’t getting any better at wrestling. These men he fought trained their entire lives, and Nick had only been at it for a few years. Quinby said unto him in a relatable fashion “We’ll I own that there company of the beer you’re drinking, Nick Flair. Maybe if you can’t shine in the ring, you can shine on the concrete”. And so it was – Nick came on to the team at Southern Prohibition. Came home to his daddy who raised him. He washed off the baby oil and got to work, but you can still hear the occasional “wooooo” come out of Nick “Flair” McCaleb and see the ring, the lights and the spandex glowing in his eyes. Happy Birthday, Nick. Oldest ride, longest line. #soprobirthdays #sopro #soprobrewco
A photo posted by Southern Prohibition (@soprobrewco) on Jul 14, 2016 at 8:40am PDT
What you can learn from @soprobrewco: Southern Prohibition is worth following for the employee birthday spotlights alone. As you can see above, they write a VERY long tongue-in-cheek description of their beloved co-workers accompanied by a hilarious photo of said birthday honoree.
10 Hashtags to Up Your Own Instagram Game
- #[insert your city]beer, aka #sdbeer
- #[insertyourstate]beer, aka #ncbeer
- #craftbeer (8.7+ million posts)
- #craftbeerlife (274K+ posts)
- #beergeek (1.1 million+ posts)
- #craftbrewery (67K+ posts)
- #beertography (583K+ posts)
- #instabeer (2.1 million+ posts)
- #brewmaster (26K+ posts)
- #brewerylife (34K+ posts)
Powered by WPeMatico