Shmaltz Brewing Celebrates American Craft Beer Week 2016
with Goliaths of Shmaltz and a Slingshot Too!
Now brewing exclusively in Clifton Park, NY — Friday, May 13, 2016 — Shmaltz Brewing Company has a long history of blurring the boundaries of beer styles, and brewing and barrel-aging giant creative beers with unique ingredients and innovative brewing processes. Unlike any American beers brewed before the extreme beer movement, Shmaltz’s Goliaths are bold, inventive giants. Shmaltz loves the motto, go big or go home. In celebration of the brewery’s 20th Anniversary, Shmaltz sets up Tap Takeovers across the country for American Craft Beer Week 2016 (May 16 – 22) featuring their biggest beers alongside its American craft lager, Slingshot®. Shmaltz hoists a tribute to the glory of the underdog and the strength of their Giants!
Occurring next week for American Craft Beer Week, the Goliaths of Shmaltz and a Slingshot Too brings the following beers (and a couple additional Shmaltz offerings) to select bars in New York, Texas, California, Ohio, South Carolina, Kansas, and Indiana. Shmaltz also highlights beers from its summer 12-pack, Hops In He’brew Variety Pack®.
Funky Jewbelation® (9.4% ABV)
An expert mashup of eight ales and lagers aged in bourbon and rye whiskey barrels from Buffalo Trace, Heaven Hill, Willett, Redemption, Jack Daniels, and Sazerac. Funky Jewbelation® won a Silver Medal at the World Beer Cup.
R.I.P.A. on Rye® (10% ABV)
Shmaltz aged its trademark Rye Double IPA, Bittersweet Lenny’s R.I.P.A.®, in Jim Beam Rye Whiskey Barrels. Only 700 cases are available nationwide of this barrel-aged beauty.
She’brew Beer — Triple IPA® (11% ABV)
Hand crafted by the women & female friends (& a few dudes too) of Shmaltz with a seductive blend of Calypso, Citra, Crystal and Amarillo hops and shining bright at 11% ABV, She’brew will satisfy your desires for a truly glittering and glorious triple IPA. She’brew was brewed in celebration of International Women’s Collaboration Brew Day.
Barrel Aged Bock Bock® (9.4% ABV)
A burly Imperial American Bock aged many months in Jim Beam, Heaven Hill and Buffalo Trace bourbon barrels. Brewed with oatmeal and rye, and emerging from the barrel softened and silky, Bock Bock® is rare, special and sure to be highly coveted.
Slingshot American Craft Lager® (5.3% ABV)
A classic American Craft Lager thoughtfully created to stand up to the big beer Goliaths of the world. Boasting a bright, citrusy hop aroma, supported by touches of wheat and rye, Slingshot is guaranteed to hit the craft beer bullseye every time.
Hops In He’brew Variety Pack®
Kickstart your summer with a refreshing variety pack, filled with equal parts of Genesis Dry-Hopped Session Ale® (Silver Medal, World Beer Championships), Hop Manna IPA® (95 Rating, Ratebeer.com and Gold Medal, World Beer Championships), Shmaltz’s latest addition to the year-round line-up, Slingshot American Craft Lager® (97 Rating, RateBeer.com), and the new Wishbone Session Double IPA®.
Goliaths of Shmaltz — American Craft Beer Week 2016 — Nationwide Events
*Tuesday, May 17, 2016 @ Big D. Barbecue (226 N. Walnut Creek Dr, Mansfield, TX, 8-9pm): Shmaltz will host a beer dinner at Big D Barbecue in Mansfield, TX featuring the Goliaths of Shmaltz. Get your tickets at Big D. Barbeque or email firstname.lastname@example.org
*Tuesday, May 17, 2016 @ Clarks Ale House (100 E. Washington St. Syracuse, NY, 6-8pm): Shmaltz will participate in a panel discussion and beer tasting featuring She’brew Triple IPA®. The event, sponsored by Syracuse Women of Craft Beer, will feature Women in the beer industry.
*Wednesday, May 18, 2016 @ Pony Bar (1444 1st Ave, New York, NY, 6-9pm): The Goliaths of Shmaltz…And a Slingshot Too. Shmaltz Proprietor Jeremy Cowan will take over the taps at Pony Bar featuring Slingshot American Craft Lager®, Hop Manna IPA®, Messiah Nut Brown Ale®, Brewers Wanted Pale Ale®, NYS Pale Ale®, Bock Bock®, R.I.P.A. on Rye®, Funky Jewbelation®, She’brew Triple IPA®, Jewbelation 19®, Wishbone Session Double IPA®, and a pre-release cask the of MASSIVE Genesis 20:20® (20th anniversary barleywine with toasted coconut and vanilla bean).
*Wednesday, May 18, 2016 @ Fingerlakes on Tap (35 Fennell St. Skaneateles, NY, 6-8pm): Goliath of Shmaltz and a Slingshot Too featuring Slingshot American Craft Lager® and R.I.P.A. on Rye®.
*Wednesday, May 18, 2016 @ Craft Tap House (3320 Truxtun Ave #150, Bakersfield, CA 5 – close): Keep the Pint Night at Craft Tap House. Treat yourself to a Slingshot American Craft Lager® or Hop Manna IPA, and go home with your very own Shmaltz pint!
*Wednesday, May 18, 2016 @ Boston’s Bistro & Pub (7500 N Main Street, Dayton, OH, 8pm – 1am): Shmaltz features Slingshot®, Hop Manna IPA®, Bock Bock® and a few others. Boston’s Bistro & Pub hosts their trivia night and their Chicago tummler will be in town to host Mel Brooks Movie Trivia night. The winner will receive a grand prize of the Mel Brooks DVD Box Set.
*Thursday, May 19, 2016 @ Dive ‘n’ Boar (2541 N Pleasantburg D, Greenville SC, 8-10pm): Mel Brooks Trivia Night featuring Hop Manna IPA®, Messiah Nut Brown Ale®, plenty of shtick and prizes.
*Thursday, May 19, 2016 @ Pouring Glory (1001 Bryan Ave, Fort Worth, TX, 7-10pm): Fill a Growler with the Goliaths of Shmaltz at Pouring Glory.
*Thursday, May 19, 2016 @ Clarks Ale House (100 E Washington Street, Syracuse, NY, 5-8pm): Bock Bock® Launch at Unholy Trinity featuring Bock Bock®, St. Lenny’s®, Messiah Nut Brown Ale®, R.I.P.A. on Rye®.
*Friday, May 20, 2016 @ Total Wine and More (5200 S. Hulen St., Fort Worth, TX, 1-5pm): Total Wine Beer Fest.
*Friday, May 20, 2016 @ Public at the Brickyard (129 North Rock Island Road, Wichita, KS, 7 – 10pm): The Goliaths of Shmaltz and a Slingshot Too. Shmaltz will pour Jewbelation 19®, Bittersweet Lenny’s RIPA®, R.I.P.A. on Rye®, Funky Jewbelation®, Hop Manna IPA®, and Slingshot American Craft Lager®.
*Saturday, May 21, 2016 @ Indy Brew Fest at Military Park (601 West New York St. Indianapolis, IN, 3 – 6:30pm): Shmaltz will pour the Goliaths of Shmaltz and a Slingshot Too at Indy Brew Festival! Featuring Slingshot American Craft Lager®, Hop Manna IPA®, and Bock Bock®.
*Saturday, May 21, 2016 @ San Francisco International Beer Fest at Fort Mason Center (2 Marina Boulevard, San Francisco, CA, 7 – 10pm): Shmaltz will pour the Goliaths of Shmaltz.
*Saturday, May 21, 2016 @ Midwest Beer Fest (Century II, Dr, Wichita, KS, 1 – 4pm): Shmaltz will pour the Goliaths of Shmaltz. Featuring Hop Manna IPA®, Slingshot American Craft Lager®, Bittersweet Lenny’s R.I.P.A.®, Bock Bock® and She’brew — Triple IPA®.
About Shmaltz Brewing Company
Ranked in 2013 as one of the “Top 100 Brewers in the World” by RateBeer.com, Shmaltz won 9 Gold and 5 Silver Medals in the World Beer Championships in 2012. A recipient of the “Distinguished Business Award” by the Brooklyn Chamber of Commerce, Shmaltz was also included in the “Top 50 Fastest Growing Bay Area Companies” by San Francisco Business Times.
Founder and owner Jeremy Cowan established the company in San Francisco in 1996 with the first 100 cases of He’brew Beer® hand bottled and delivered throughout the Bay Area in his Grandmother’s Volvo. He’brew® now sells across 35 states, through 40 wholesalers and nearly 5,000 retailers. In 2007, Shmaltz released a new line of craft brewed lagers under the Coney Island® banner. The Coney Island brand was recently acquired by Alchemy and Science, a craft beer incubator, owned by Boston Beer (Sam Adams).
After 17 years of being an outspoken cheerleader for contract brewing, Shmaltz recently broke with tradition and opened its own New York State production brewery in Clifton Park, NY, 10 minutes north of Albany’s capital district. Shmaltz’s new home boasts a 50-barrel brewhouse with 20,000 barrels of annual capacity. The new brewery packages 12 and 22 ounce bottles and kegs of their diverse core and seasonal favorites, and hosts fans and beer tourists in their new tasting room for tours, barrel-aged previews, and special releases.
In 2010/11, Cowan published his small business memoir, Craft Beer Bar Mitzvah: How It Took 13 Years, Extreme Jewish Brewing, and Circus Sideshow Freaks to Make Shmaltz Brewing Company an International Success. A free sampling of Chapter One and suggested beer pairings, can be viewed at www.craftbeerbarmitzvah.com. In 2012, Cowan spearheaded the creation of the non-profit New York City Brewers Guild (which manages NYC Beer Week) and served as its Founding President.
Cowan also has presented at the 2013 Craft Brewers Conference, as well as previous Great American Beer Festivals, BevNet’s Brewbound conference, Beer Advocate’s Extreme Beer Festival, the Atlanta and the St. Louis Jewish Book Fairs, and the San Francisco and New York Jewish Museums.
Shmaltz Brewing beers have appeared in such distinguished media outlets as The New York Times, CNN Headline News, Beer Advocate Magazine, NPR’s “Weekend Edition,” USA Today, Fox Business News, Men’s Health, San Francisco Chronicle, The Jerusalem Report, New York Jewish Week, and Washington Post.
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